Biondi Couture isn’t just somewhere you’ll find a new bikini. No. It is THE place you’ll find the best swimwear or bikini to suit, fit and flatter you. And these are the reasons why:

The Team


Whatever your shape, size and style, we have bikinis and swimwear to make you feel and look fabulous. Most importantly, we are all experienced fitters and stylists with backgrounds in swimwear. And, together with our passion for getting the fit exactly right for you, the shopping is easy and fun. More about the team.

The Service


We offer excellent service. Working on the basis that every Biondi customers is a VIP to us, we include:

  • Free delivery (when spending over £75)
  • Free Worldwide delivery (when spending over £200)
  • Next day delivery and same day delivery available
  • Special orders
  • Alterations available at our Chelsea store
  • Bespoke service at our Chelsea store
  • Expert advice available on the telephone, email or in store
  • Styling help for holiday wardrobes ( we regularly work with individuals and stylists)

The Brands


We travel the world to bring home the latest new and exciting labels for our customers. Many of these brands are exclusive to us in the UK. And, as often the UK agents, we have the widest selection of styles available for you to choose from.

As agent of VIX in the UK, Biondi offers the widest section of VIX swimwear

Delfina, Fisico, Lola Phuket and are all exclusive to Biondi in UK.