Our Philosophy

Founded by Claudine Davies in 2005, Biondi stocks the widest selection of designer swimwear, beachwear and accessories in the UK.  Both the boutique and website are a one-stop-shop for your perfect holiday wardrobe.  

With more than 20 years experience in retail and a Brazilian mother, Claudine has spent many holidays admiring the vibrant and inspiring bikinis worn on the beaches of South America.  Testament to her shrewd business success to date, her diverse collection of luxury brands, many exclusive to Biondi, are carefully selected and showcased with clients in mind.

A team of stylists work alongside Claudine to ensure that clients look and feel great in swimwear. When not in the Chelsea boutique, she travels around the world sourcing the latest in swimwear trends and innovations. 

Biondi also offers a bespoke service, allowing clients to design their own couture swimwear, for a perfect fit and distinctive look, while Biondi's service and Claudine's unbelievable attention to detail put her business in a category of its own.