A Spoon-full of Sugar

If you’re an avid reader of Daily Candy (aren’t we all?), then you’ll know why there were queues down Old Church Street last Friday and Saturday.   A little birdie told our friends at Daily Candy in advance about our rather exciting sample sale (yes it’s true – a wacking great 70 per cent off current-season swimwear) and from there bikinis and swimsuits were skipping out of the shop before we could say ‘Bon Voyage’ to those looking for the ultimate pre-hols bargain!

Just a few pretty pieces left unclaimed, so do trot by and smile sweetly at Hannah or Caroline! 

http://www.dailycandy.com/london/article/71991/The+Weekend+Guide

Fashion Stalker!

Now for those who haven’t been into the boutique, Hannah is divine. It’s fact – every dress she puts on looks amazing on her and, quite frankly, sells out!

This morning was a first though, even for Hannah. She was followed all the way from the tube and the fashion stalker only plucked up enough courage to ask her where her maxi dress was from, outside Biondi!

In came our fashion stalker, the dress was tried on and purchased before I could finish my coffee and croissant!

The moral of the story: always follow a dress you love.

We’ve gone live!

It’s been weeks of picking and shooting product, designing pages, tweaking pics, styling shots... and not enough sleep (!) but I'm thrilled that the fab, new Biondi site went live today! It’s a similar feeling to seeing your suitcase arrive on the baggage carousel: huge relief but also excitement about the trip lying ahead...

Our online journey is just beginning... By the way, I’m not a blogger per se. I just thought some of you might be a tiny bit interested in the goings-on behind the shop, the site, my retail and wholesale businesses and what amuses us day-to-day in our swimwear hideout on Old Church St! Anyway, someone mentioned that I might be the first bikini blogger. How fun.